Dr. Zahra Ladha has joined us as the new Associate Director for the Canadian BAM. Zahra earned her PhD in Marketing from the International School of Management in Paris, France, an MBA in Marketing from Simon Fraser University, and a Bachelor of Commerce in Marketing from McGill University.
Zahra has over 13 years of university-level teaching experience. She has taught in the business schools at UBC, SFU and Ascenda, as well as internationally, having taught MBA-level courses at the Canadian University of Dubai, UAE and ISEG in Paris, France. Zahra has been a top performing instructor at many of these institutions. Zahra also has experience in developing and delivering corporate training in Dubai. An accomplished scholar-practitioner, she has over 12 years of sales and marketing experience with three global healthcare companies, based primarily in North America, in the areas of market research, product launches, healthcare professional training and sales force training.